Verstegen launches new brand positioning

Rotterdam, November 4, 2024 - Verstegen, the herb and spice brand, is launching its new brand campaign and visual identity today. With this refresh, Verstegen is taking a significant step toward further developing the brand and communicating its sustainability ambitions in an inspiring way.

With Verstegen you really add something
Verstegen has developed a new core brand promise: "With Verstegen, you truly make a difference." This underscores the company's commitment not only to offering the tastiest and highest-quality products but also to making a genuine positive contribution to a better future for people, society, and the environment. This way, all the Earth's delicacies can be passed on to future generations with peace of mind.

Sustainable ambition in action
Verstegen is committed to sustainable progress every day, with ambitious goals in the areas of social impact, circularity, biodiversity, and supply chain responsibility. "With this updated brand positioning, we're giving a face to the sustainable steps we're taking. We believe it's important that our customers know the transparent stories behind our beautiful products," says Jeroen Provoost, CMO at Verstegen.

Launch of brand campaign and visual identity
The new visual identity, designed by OD Designstudio , embodies the brand's sustainable character. True Ideas developed the new brand campaign, which emphasizes the importance of connecting with nature and the brand's social contribution. Launching today, the campaign will be available across various channels, including online media, connected TV, social media, and cinemas.

Discover the new campaign now at: Verstegen.nl

To ask:
For further information and/or interviews, please contact:
Marketing Verstegen
PR@verstegen.nl
+31 (0) 10 - 2455100