Taste was central to the development of the Pure label from the very beginning. The question was: how can we make the products even purer, without compromising on taste?
The Pure label is the answer:
Free from major allergens such as milk, egg, fish, shellfish, nuts, peanuts, soy and sesame seeds.
o Contains no MSG (monosodium glutamate) –
a well-known flavour enhancer which, if consumed in excess, may cause sensitivity reactions.